The production process of video advertising
What make video advertising production different? Videos allow people to visualize using your products, business or services, getting a TV advert on air allows companies to build trusted brands and boost sales by putting their product in front of huge numbers of customers. Though the video production methods have advanced in recent years the process for TV commercial production is the same: careful planning, efficient shooting and sharp editing. However the industry normally divide the process to 4 major phases, Creative consultation, Pre-production, television commercial Production and Post-production. 1: Creative Consultation for video advertising production In this phase we agree the concept with the client and write a Creative Brief, the job is to listens to everything the client is trying to achieve and then writes up a brief which needs to include: Objectives – is this a new product launch? Are you looking to drive immediate response? Message – what is the one clear message...